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PSA Chief Executive Alex Gough

MESSAGE FROM THE CEO: March PSA UPDATE

Dear squash fans,   I hope you and your families are all staying safe.   As you know, there have been some major developments at the PSA over the past month, so I’d like to take this opportunity to offer a further update on the work that the association is doing at present.   We announced our multi-year agreement with Infront in February and we extremely excited about the potential of this partnership, which we feel will be a game changer for squash.   It will enable us to fully exploit our commercial potential with the creation of a new PSA-owned entity, Squash Media & Marketing (SMM). Infront, who have acquired a minor stake in this entity, will monetise all of the media, betting, sponsorship and digital rights of all SMM properties. Infront also have an extensive global network of contacts which will help us attract potential sponsors to the sport.   While our focus is nominally on the professional game, we plan to work with key stakeholders to develop the sport as a whole. This includes working together with WSF and its regions and members to bring their rights into the Squash Media & Marketing umbrella, as well as working closely with WSF to achieve our ambition of securing a place at the Olympic Games.   Overall, we see this as a real positive for the sport and feel having a global powerhouse behind us in the form of Infront will play a significant role in helping us achieve our ambitious goals.   We have now confirmed a number of events will go ahead during the remainder of the 2020-21 season, including the PSA World Championships presented by The Walter Family, which will bring players back to Chicago in July.   Thanks to the support of Mark Walter and his family, we are once again able to offer $1,000,000 in total player compensation, Given the financial impact that COVID-19 has had on sporting organisations across the world, we are particularly proud that we are still able to guarantee a record-equalling prize total at the sport’s pinnacle event.   In addition, we also formally announced that the Manchester Open would follow next month’s CIB PSA Black Ball Squash Open. There are more tournament announcements in the pipeline next week before we release the provisional schedule in full the week commencing March 8.   The 2021-22 calendar is also starting to take shape, and we were delighted to announce the new dates for the 2022 J.P. Morgan Tournament of Champions, which will return to New York’s Grand Central Terminal between January 13-21 next year.   On the Challenger Tour, we will stage 13 events during March, which is three more than last month.   To date, the We Are One fund has given out $110,000 worth of funding to players hit most during the COVID-19 pandemic, with the last round of funding being awarded in the past week. Further fundraising efforts will take place in March.   The Foundation will be beneficiaries of the Sportageous Squash Summit on March 5-6. I will be speaking at the summit alongside Sarah-Jane Perry and WSF President Zena Wooldridge and the summit has selected the Foundation as their charitable partner, with funds going straight to the We Are One fund.   If you’re interested in viewing the summit, you can sign up here   On March 12, the Foundation will team up with Love to Be to host a 12-hour session of squash-based DJs, with money being raised for the We Are One fund.   Guest DJs include three-time World Champion Ramy Ashour, SQUASHTV’s Paul Johnson, former DJ and former Welsh No.1 Jethro Binns and others.   The event will be streamed live on Love to Be’s website and social media channels - more information can be found here.   I will be providing another update next month - in the meantime, I hope you are all keeping well in these uncertain times.   Best Regards,   Alex Gough PSA Chief Executive